Redesign an outdated website step by step

Audit first: list every URL, crawl for broken links, and note the top 10 pages by traffic (Search Console). Those pages must keep their URLs or get 301 redirects.

Design second: keep what users recognize — same navigation labels, same core content — but update typography, spacing, and imagery. Change should feel familiar, not alien.

Build on static export: we migrate to Next.js static rendering. No server needed, pages are pre-built, and Cloudflare serves them at the edge. Speed alone often lifts time on page by 15-30%.

SEO safety net: carry over title tags, meta descriptions, and structured data; add a fresh sitemap.xml and keep robots.txt permissive. Submit the new sitemap in Search Console the day you launch.

Care plan: after launch, monitor Core Web Vitals weekly and fix the single slowest template first — usually images or a third-party script.